How you build yourself isn't always pretty; it can be messy and that process is no one else's business. We are exploring the process of finding comfort in being fully yourself. We tend to define ourselves by the morals we are taught (via fairy tales, our parents, headlines, etc.) but there comes a time when we realize we don't have to fit into those molds. Breaking free from these constraints will inherently be a scandal and offend people or make them unhappy - and it's okay; it's leading you closer to yourself.

Headlines are modern day fairy tales - it is how we process morality today. The morals they teach aren't always right. We should feel more empowered to push against them and be unafraid of setting boundaries, breaking social norms, and following your personal moral compass. 

We chose Britney Spears as the inspiration for our concept because she is an internationally recognized figure who’s life has been highly documented in a variety of mediums. Her scandals were a vehicle for us to dive deeper into this concept.