Project Renewal

gala Designs

Concept, branding, and collateral for Project Renewal’s gala, inspired by the beauty of life in transition.

  • Develop comprehensive branding and event collateral for Project Renewal’s annual gala spanning over 20 assets. Establish a consistent look and feel that combines warmth, elegance, and fun, while reflecting Project Renewal’s mission to end homelessness in NYC.

  • Art Director | Concept Development | Print Designer | Digital Designer | Production Artist | Project Manager

  • Client
    Project Renewal

    Event
    Renewal for New York 2025

    Guests
    Over 700 guests

    Location
    Pier 60, NYC

THE CONCEPT:
Serene funhouse

Peace | Well-being | Transitions | Liminal

This concept celebrates finding joy and grounding in life’s transitions. Like a funhouse, change can be disorienting, but it also holds opportunities for discovery and renewal. It reflects Project Renewal’s mission to help others find stability, joy, and spaces they love as they navigate life’s shifting moments.

Conceptual mockups

Interactive Step and Repeat idea.
Photo by Viviane Sassen

Execution

Printed Invitation and Envelope Design

Podium Sign

Coat Check Sign

RSVP Card and Envelope

Double-Sided Paddle Designs

Printed Table Collateral with Silver Foil Accents

Podium Sign and Presentation Design

Letterhead Template Design

Digital Save the Date

e-vite Design

Sponsor Banner

Step and Repeat featuring the Project Renewal Staff

Table Number Designs

Need event branding that’s elegant and impactful?

I craft thoughtful, cohesive designs that bring your mission to life.

Learn more about Project Renewal and the work they do to end homelessness in NYC.

Want to support a great cause?

Next

Photo Shoot | Sinsation