attracting customers
in-store through floorstands.
floorstands
An important part of shopper marketing is getting the customer’s attention in store. I was often asked to create floorstand designs that will highlight the client’s products in the midst of other brands. I worked on eye-catching displays that also speak to the brand’s guidelines - taking advantage of every inch of real-estate to reiterate their RTBs.
Art Director & Graphic Designer
Karina Cruz
Design Guidance
Rosa Odenwalder
Copywriter
Dom Nash
Client
Nestlé Waters
Brands
Acqua Panna
Essenza
Momenti
Creative Agency
The Mars Agency
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acqua panna 2020 summer sweepstakes
The white not only gives the floorstand a level of sophistication, it also helps it stand out in stores among bright colors. The sides have a design that is typical to the brand’s previous looks, but I experimented a bit more on the header. By cutting out the Tuscan landscape I was able to highlight the brand’s heritage while also finding ways to incorporate more of their eye-popping orange.
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Essenza meijer display
Using white for this floorstand allows it stand out amongst colorful displays. The fruit cues were placed in a wave formation and represents all the flavors Essenza carries. The hero flavors are highlighted on the sides as well as the header.
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momenti mejier floorstand
Using the brand’s assets I was able to find ways to have the fruit cues and hero flavors really stand out using a fruits and bubbles lockup behind each can.
