an ad takeover of the city of minneapolis.
acqua panna dooh & bus wraps
Target wanted to promote their Acqua Panna bottles in Minneapolis through a series of digital ads and bus wraps. The bus wraps covered the city’s public busses. Part of this ask also included ads used on a digital truck. It was my first project where I experimented with After Effects to create the animations.
Art Director & Graphic Designer
Karina Cruz
Design Guidance
Rosa Odenwalder
Darcy McNair
Copywriter
Dom Nash
Client
Nestlé Waters
Brands
Acqua Panna
Target
Creative Agency
The Mars Agency
digital truck
The animations I created were used as a blueprint for the vendor to recreate digital trucks that were driven around Minneapolis.
Back of truck design. Layout also used for still ads.
Digital truck mock-up.
bus wrap
MINNEAPOLIS-SPECIFIC
Part of the initial ask was to create Minneapolis-specific designs and messaging. However, the client then decided to go down a more generic path so they could use that look and feel for all digital ads. Below are some designs I made that incorporate both Acqua Panna’s Tuscan roots and the targeted location of Minneapolis. These designs were made using Adobe Illustrator.
This ad incorporates Minneapolis’ landmark Stone Arch Bridge and the Tuscan hills.
This ad shows the outline of Italy and Minnesota to create a map/post-card sensation.