the creation of a consistent look for amazon content.

ORIGIN sparkling amazon designs

After working with Poland Spring ORIGIN for a few years, BlueTriton introduced ORIGIN sparkling cans and bottles. The packaging art was the only asset I had access to and was the inspiration for all Amazon designs I made.

I had to create designs that could translate into different sizes and across flavors. The design also had to differentiate cans from bottles. All this came together while designing the Amazon Brand Store for all ORIGIN products.

I created digital banner ads, product carousels, product pages and a brand store. The designs are currently live on Amazon.com.

Art Director & Graphic Designer
Karina Cruz

Design Guidance
Brad Dechter

Copywriter
Dom Nash

Production & Versioning
Todd Renshaw

Client
BlueTriton

Brands
ORIGIN Sparkling and Still waters

Creative Agency
The Mars Agency

digital banner ads

carousel images

Above the fold Amazon content (live page here). I designed the art for each flavor’s carousel images for Amazon (which was later used for Walmart and other online marketplaces). After the design was developed per flavor, the Production Team versioned it out per size. We then repeated this process for the bottles and still water products.

Throughout this job, I worked closely with the Account Team to cross reference what products were in market with the CGI images we had available and which pages were uploaded onto Amazon.

product detail pages

Below the fold content for all ORIGIN products. These designs appear while scrolling though an item’s PDP. This page appears throughout all versions of that particular product and allows the customer to have a more in-depth understanding of the product and brand. While working on the new sparkling waters, I was also asked to update the still ORIGIN page. Once the Amazon pages were created I then resized and adapted the designs for other online marketplaces.

Live Sites: ORIGIN Sparkling Bottles | ORIGIN Sparkling Cans | ORIGIN Still

ORIGIN sparkling bottles
ORIGIN sparkling cans
ORIGIN still

amazon brand page

I was tasked with bringing the three products under the ORIGIN umbrella together with an Amazon brand page. Here I was able to fine tune the details that made one product’s branding distinct from the other while also finding ways to show all three products together. I worked with the Account Team to ensure the brand’s priority flavors and SKUs were displayed more prominently. I also uploaded all designs onto Amazon while making sure all their requirements were met for both desktop and mobile.

The brand page is live here.