rsw fsi

With the assignment of using certain landscape images, I gave the client this collage-like option. I used shapes from each regional brand’s logo and packaging to use as a standard pattern throughout these design. Each FSI stands on its own by its use of the brand’s colors, shapes, and landscape and is threaded together by the layout. These images were nationally distributed with coupons offers on these waters.

The design was adapted throughout the year and used for different campaigns. I took a risk with this design because it is very different from what the client has done for these brands in the past which is why I am very proud of them selecting this option for their 2020 printed ads.