an afrofuturistic protopian story with AI generated visuals.

ujima:
call of the Motherland

Ujima is Swahili for collective work and responsibility and is one of the seven principles of Kwanzaa. It is a principle that highlights community and collective work which is why we named the world in our narrative after it. The focus on celebrating and embracing culture, as well as the importance of social cohesion falls in line with Afrofuturistic thoughts and are values of our target audience: New Sensorialists.

Assignment
Use Midjourney to develop images to be used in a storyboard for a protopian narrative. The story must be within a fantastic sub-genre and catered to the New Sensorialist audience. This will all be used to think of a platform for an interactive experience to pitch for this audience.

Art Directors
Karina Cruz
Anna-Sophie Kosna
Beatrice Rossi

Tutors
Pablo Alfieri | Playful
Andres Hispano
Bernard Arce
Lucia Colombo

AI Generator
Midjourney

Date
December 2022

playlist

This project aims to raise awareness of Black culture within the fantasy genre by creating an immersive Afrofuturistic world that reimagines history and reality. We seek to amplify the voices of the oppressed, provide visibility to Black artists and creatives, and inspire awe and admiration for Black culture. The Afrofuturistic subgenre also aligns with the protopian fantasies New Sensorialists are attracted to.

narrative

Ujima: Call of the Motherland is a story about a Black enslaved woman who grew in an oppressive regime and fulfills a prophecy when she travels to her Motherland. Once she gets to the Motherland, she finds joy in creativity, giving back to the environment, and in sharing her gifts with others. Throughout her journey she learns to adapt to a women-led communal afrofuturistic world and finds herself fully embracing her newfound freedom.

Storyboard

midjourney selects

Although Midjourney still required some Photoshopping and image editing on my end, it was a powerful tool in helping us create these fantastic worlds.

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