an intersectional event that celebrates the values of the area.
nest 62
ELISAVA and Paral·lel 62 joined forces to create Nest·62, a once-in-a-lifetime event; a curated interactive, sensorial experience that embraced the values of the multicultural communities as well as the areas surrounding the venue.
During this event, I was one of 3 event producers in charge of making the planned event a reality. With a 1,200€ budget, we were able transform a two story venue and secured seven artists, promoted the event, and decorated the space. As a part of the production team, I was tasked with managing the budget, acquiring all props and items asked for, finding solutions for ideas that were outside of our scope, setting up and dismantling the event, securing transportation and storage, as well as handling artist riders and needs. It was my job to manage expectations as well as execute a high quality event.
Assignment
As a class of 18, work together in subgroups to create an event from scratch. The event must take place in Paral·lel 62, a venue located between the El Raval and Poblesec neighborhoods of Barcelona. Take inspiration from the venue and the neighborhoods’ histories to create a concept and execute it within a 3 hour event.
Production Team
Karina Cruz
Naz Baydar
Lucile Allain
Creative Direction
Anna-Sophie Kosna
Beatrice Rossi
Luca Breckwoldt
Mia Friis
Pablo Cobo
Simón Olives
Communication Team
Alejandra Balcarcel
Carolina Germani
Despina Nicolaou
Geri Salting
Maria Francàs
Matteo Rizzuto
Programming Team
Dianelle Wiesner
Katie Phillips
Thaïs Benitez
Tutors
Natalia San Juan | Femnøise
Georgia Taglietti
Ferrán Echegaray
Lucia Colombo
Artists
Morcky
Nem0
Nina
La Francesssa
Twin
Lua
Ikram
Venue
Paral·lel 62
Attendants
200 guests
Date
February 2023
after movie
Created by the Communication Team
The event was an immersive experience starting on the first floor where guests walked through an art installation, were able to see videos of the making of the installation, and were able to sit inside a tent with graffiti-sprayed furniture. From there, they went up the stairs where there were more experimental videos. As part of the production team, I helped map out the installation pieces on a floor plan and find all the pieces to bring these ideas to life.
first floor
Art Installation
Guests enter the space and first walk through an art installation of strips of fabric painted by people of the neighborhood.
Behind the scenes: the making of the art installation. This video was also played on a projector once guests walked through the installation.
living room tent
After walking through the first art installation, guests walked through a tent decorated inside a living room with furniture graffited by local artists. They could watch a video projected onto the tent while there.
Behind the scenes: graffiti artists Morcky and Nem0 spray painting the furniture.
Press
Coverage of our event on Tendencias TV. Link to article here.
Behind the scenes
Images of the Production team collaborating with Creative Directors to do walk throughs of Parallel 62 and take measurements, haggle getting 120 m of fabric from vendors in Els Encants, and bringing it all together before the doors opened.
