branding
A logo and visual identity for a car rental company that reflects the sleek curves of a car and mimics the male gaze.
Made in collaboration with Alejandra Balcarcel.
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Create a logo and visual identity for a car rental company with an electric vehicles division.
We presented concepts, mood boards, logos, mock-ups, color palettes, typographic rules, brand voice, and overall dos and don’ts. This was developed into a brand guidelines document for the client. -
Logo Designer | Concept-Creation | Mock-Up Designer | Art Director | Graphic Designer
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Art Directors
Alejandra Balcarcel
Karina Cruz -
Auto Global
The Logo & Color palette
Concept & mood board
THE CONCEPT
Auto Global’s branding draws inspiration from the sculpted elegance of a car’s silhouette, blending curvy and blocky forms to strike a balance between masculine strength and feminine sophistication. The custom typeface reinforces individuality, while the logo’s interacting shapes symbolize different forces coming together in harmony—just like the dynamic world of automotive innovation. Subtly, the mark also echoes the shape of a steering wheel, reinforcing its deep-rooted connection to the driving experience.
Image credits: Poster by Subhajyoti Ghosh, Photo from leManoosh, George Tyebcho, “Yellow” by Studio Amos Fricke