branding
A logo and visual identity for a bold, industrial brand that empowers mechanics and owners with the tools and knowledge to turn ideas into reality.
Made in collaboration with Alejandra Balcarcel.
-
Create a logo and visual identity for an e-commerce automotive hardware store that exemplifies strength, masculinity, and hard work.
We presented concepts, mood boards, logos, mock-ups, color palettes, typographic rules, brand voice, and overall dos and don’ts. This was developed into a brand guidelines document for the client. -
Logo Designer | Concept-Creation | Mock-Up Designer | Art Director | Graphic Designer
-
Art Directors
Alejandra Balcarcel
Karina Cruz -
Tooline
The Logo & Color palette
Concept & mood board
THE CONCEPT
Tooline is built for those who see potential in every part and possibility in every problem. Inspired by generations of hands-on expertise, this brand embodies resilience, innovation, and the art of making something out of nothing. With a bold industrial aesthetic and a no-nonsense approach, Tooline is more than just a name—it’s a mindset for those who fix, build, and create.
Image credits: Photo by Val Mar on Unsplash, Photo by Tim Tadder, Photo by Zanelle Lofty-Eaton on Unsplash, Photo by Ivan Kulikov